Why Support True Internet Radio

When it comes to radio options, it may come as a surprise that a true terrestrial radio representative would openly and happily speak of the advantage of internet radio. It all comes down to one question first... What is internet radio, and why call some true internet radio and others differently?

Radio is radio. Electromagnetic signals manipulated for the transmission of information. Terrestrial radio stations are there for one main purpose, to serve the public. They are live broadcasts to the public at no charge. Music, talk, news and information... even theater. Radio brings people together to the same experience in real time. This is what a live broadcast is all about.

Now, when I say a true internet radio station, I mean the format, not the medium of true radio is implemented. It is free and there as a public service. Even paid extra terrestrial radio like Sirius/ XM is closer to true radio than say, Spotify... which is not internet radio, no matter what they say. That's called a jukebox. there is a huge difference in the spirit of radio and the spirit of the jukebox. Both honorable, but one is NOT radio by any means.

There is also a major difference in general internet broadcasting and true radio broadcasting. Terrestrial radio serves the community first. Advertisers, personalities, contests, and news all come from the local public. Weather, emergencies, local sports, transfer of information, to the masses is done on the local level. With this terrestrial radio can also include the national level in the programing and advertising level. And now with the internet, most radio stations in most major markets stream on-line, so the audience becomes global, all from a local level of programming. You can move and still keep up with your old radio station.

But when it comes to internet radio, there are a few good reasons to consider sites like SHOUTcast radio over other offers for your music experience.

• Unlike Pandora and similar services, true internet radio is programmed by a human. Nothing programs a station better than a human.
• Unlike Sirius/ XM, true internet radio is free, 24/7 as a public service. Often local advertisers will place their ads on an internet station, but even with those on a national or international level, the advertising on an internet station is likely to be minimal, often much less than the free version of Pandora
• Although satellite radio and jukeboxes like Spotify have the upper hand in mobile radio right now, developments are underway to soon put SHOUTcast in cars. So, like your local radio stations, you will soon have 50,000 of free radio from all over the world in every genre... and did I mention SHOUTcast is a free service? With the apps that SHOUTcast can be found, that's pretty much already here... but soon accessibility and driver friendly versions will prevail. 

You might ask about internet radio taking terrestrial radio's place. They said the same thing with television. They said the same thing about satellite radio. And Terrestrial stations continue to grow, serving the public. Internet radio merely carries on the same traditions that make radio great. They will and do depend on each other.

Now, you might have noticed a lot of cookie cutter stations in a conglomeration like I Heart Radio, which is fine, but one thing that cookie cutter stations are known for, is being incredibly boring. No local color. Making an online package of already cut stations that are found in every town across the land just makes cookie cutter "big box" radio easier to access, which is no less convenient than accessing SHOUTcast. It says nothing for taste or style of a town or region... or for that matter the individual when it comes to internet radio.

Support true Internet radio! Worth every penny you don't have to spend.

Event Horizon Internet Radio is a Not-for -profit Station

Event Horizon exists as a non-commercial, public service. Our function is to bring new sounds and new music to the public consciousness. We are a Creative Common friendly station exploring artists from around the globe. We welcome artists and publishers who would like to add their works to the broadcast. Also if you wish to promote a worthy cause on the air, or on our website, please feel free to contact us.